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Do some real market research and find out what the target participants want. [over 12 years ago]
How can we get more participants from business and industry in a technical co...
Replace the current rewards (free admission to the conference, publication of papers in the Transactions) with things the target participants want (see Idea 1) [over 12 years ago]
How can we get more participants from business and industry in a technical co...
Look for the Ideal Final Result (this is a technique from TRIZ, but can be used without any others.) What is the benefit that you are trying to achieve? What is the cost of doing it now? What harmful side effects are generated? How could you achieve the benefit with NO cost or harm? Are you willing to work on that? Or do you want to work on an improvement (today's idea with more benefits or less cost or less harm?) Going all the way to the ideal stimulates lots of creativity. [over 12 years ago]
100 Tips For Improving Your Creativity