Open Brainstorms
What are some non-traditional marketing ideas?
What are some ways to market products or services not using the traditional mediums of TV, Radio, Print or Online. At least not in their traditional Advertising form. It might be a publicity stunt or even just a creative use of guerrilla marketing.
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Brainstorm Info
| Creator: | kevio |
|---|---|
| Created: | over 15 years ago |
| Activity: | about 4 years ago |
| Users: | 8 |
| Ideas: | 22 |
22.
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21.
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20.
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19.
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18.
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17.
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16.
http://www.85productions.com/review/susoixadspikeboardtimessquare/
https://twitter.com/susoixad
as powerful as outdoor can get, every second I am in the presence of some
one they look, 25% of people record with video or stills, countless
recorded by passing cars...
yes, there is no more powerful nontraditional outdoor .. because there is
nothing as new as this.
15.
One unique idea from Buzz Marketing was a hot air balloon which looked like a comic strip dialog bubble with dialog words on the balloon floated in front of President Washington's head at Mount Rushmore, so it looked like Washington was saying something.
jackdaniels | less than a minute ago | delete
14.
Buzz Marketing by Mark Hughes will open ideas up for you real good. The best sort of marketing of course is viral marketing especially when the product is innovative, novel and comes at the right time. 2 factors: 1)Unique niche, new. 2) Value return to customers and users whether it be usefulness and/or monetary based.
13.
One novel idea I witnessed was cabs (taxis) advertising on their hub caps. The advert stays stationary. Great for large cities with many cabs.
12.
Put a kind of stencil over street lamps so that an image of a logo is projected onto the street
11.
Sponsor a local cinema to be commercial-free for a week
10.
Put adverts on shopping trollies in supermarkets
9.
Following on from #8: ask librarians to give people leaflets when they take out books
8.
Pay libraries to put an advert in every book they store
7.
Project messages onto the tallest building in a town
6.
There is a dash mark on the road in marathons - I've often thought that the dashes could be replaced by a logo - the Nike logo would be ideal, I think.
5.
This idea does involve radio but I think it's unique: sponsor the time checks on radio (something like "The Accurist time is coming up to 7.45" etc).
4.
If you ever use the tube in London you will get to know that the trains spend a lot of time waiting in tunnels! I've often thought that the sides of the tunnels could be used for a form of creative advertising.
3.
Create an online idea contest right here on BrainReactions.net. We have access to 85,000+ brainstormers that bring you publicity/marketing and many also contribute to give you great new ideas. A successful example of this: http://brainreactions.net/brainstorms/2300
2.
CP+B created an artificial island in the Hudson river off Manhattan island to launch Scripp's Networks' Fine Living.
1.
CP+B developed the Subserviant Chicken website for Burger King. Even though it was online it wasn't an ad and became completely viral in it's marketing. Fallon created mini online movies for BMW that became viral as well.