Can you think of different "angles of attack" for this brainstorm?
The question is: What would be a unique name for a new carwash business? http://www.brainreactions.net/brainstorms/1737 Obviously the initial approach is to directly make a suggestion for a name. But there are other approaches such as "consult a marketing expert" or "look at existing names for carwash businesses in Yellow Pages for inspiration".
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think of your product as an action, an experience and convey the needs you fill
Pick a different business name every day and ask customers to vote if they liked it or not. This is a slight variation of #1.
Consult an neuroscientist to analyze people's brain reactions to different names.
how does it feel to use your service? (carefree, wonderment, joyful, ...)
who would be the ultimate user of your service? (apache, astronaut, president, ...)
make a compound name consisting of two components that describe you ideally (duracell, everready, ultralite, thinsulate, ...)
who or what is the ultimate washer?
what adjectives describe the ultimate wash? brilliant, dazzling, ...
what makes this car-wash special? location? opening hours? additional services? price?
Contact existing owners of carwash businesses and ask them what names they rejected
Don't think of a name yet; ask new customers for suggestions for a name