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What secrets -- or "tricks of the trade" -- are in the book that have never been revealed before? List ten and display them on your blog or website etc.

Write a detailed blog about how you wrote the book and describe every step of the way of publishing it, marketing it etc. Include the details about how different tactics helped sales and promotions.

Publish as an e-book, sell it for 99 cents for a limited time and give all the money away to charity. This will get the buzz about the book out there while helping a worthy cause.

Use a similar marketing strategy to Seth Godin when he released his book on 'Purple Cow Marketing'. Here is a blog post about how he did it: http://sethgodin.typepad.com/seths_blog/2007/03/purple_cow_redu.html

Hold an event on the web (webinar) that educates people about "Practical tips for writing winning books".

Find newsletters that reach out to authors or business people who might be thinking about writing their own book, and contribute an article about "how to jump-start your writing/book."

Create a discussion forum on your website. The forum could have 18 topics, based on the chapters of the book. Readers would be able to give you feedback on each chapter and ask questions about anything they don't understand about the chapter or would like to know more about. Looking to the longer term: readers could be invited to give their own tips based on each chapter.

Find someone to write a Wikipedia entry about you.

Create a YouTube video with clips of projects featuring your work. Have this video viewable on your homepage.

The audio message on the homepage could play automatically. You could also have the message in text form. (Small point) The toolbar on the audio message is very small.

If I read a book about writing, my first question is "Who is writing the book and what have they had published?" I think that your achievements should be displayed clearly on the home page of your website -- this would help to ensure that visitors are hooked quickly.

Link up with five writers - preferably beginners - and ask them to read the book. Track their progress over the next year on a blog.

Publish sections on Wikipedia or write an entry just about the book.

There are blogs for writers. Approach the blog owner and ask them if they'd like to review the book.

See whether a printer or a self-publishing outfit will offer the book on their site.

Sponsor a writing contest.