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Go to Pew Research (http://pewresearch.org). There is a tab labeled "Topic Index" and beneath that "Social Trends". The site is chock full of all sorts of trends. Have each student select a specific topic and then have them do some first hand observation (field research). From that exercise ask them to develop a problem statement. Have them do brainstorming around the problem statement (maybe using this site), select from among the best ideas and develop and implement the solution.

Bring in experts that do marketing research

Start with a trend and have them work backwards to the details, then have them do it the opposite way

Non-profits always look for Strengths Weaknesses Opportunities and Threats (SWOT) for their organization

Have brainreactions come and teach on idea generation and analysis

research where venture capitalists are investing their money

Have them keep up with the news by watching BBC or even better: looking at digg.com

Observe consumers in a specific area--home, office, market

Brainstorm a large quantity of ideas as the first step. Then give each student a copy of the ideas generated. Let them find the trends within the ideas--grouping them together like a forest of trees.

have them visit www.trendhunter.com and perez-hilton.com. Both post trends.

Go to the library. Get the same advertiser-laden magazine from the same month of subsequent years. Create a trendline.

Create a list of newly-established businesses

Ask every student to find old diaries and journals from friends and family and study them to find examples of ways in which life has changed. For example, some people might have used newspaper classified ads in the past to buy/sell things. Today that is replaced by craigslist

Search for keywords on Google Trends http://www.google.com/trends that shows you how searches have grown over time.

Look at Consumer Spending reports from the Department of Labor Stats website and discern trends from there.

Here’s an intial thought – but you would have to leave the classroom! Do some market research in local areas on passers-by. Aim to pick people from different age groups. Stop a person and ask them “If I gave you £$100 and you HAD to spend it today, what would you spend the money on?” Then ask them the same question but for different amounts - £$1000, £$10 etc.