What could be done to make people fall in love with their cars again?
According to a Pew report, 75% of drivers think their car is just a means of transportation, and not something special to them, up from 56% in 1991. What could be done to restore that special relationship that drivers have with their cars?
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|Activity:||over 5 years ago|
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Give drivers a challenge, have them ride public transportation for at least a month. Then maybe they will appreciate their car.
Make a car for men that is like "one of the guys"... blinks its lights when the female car (mentioned in #2) drives by.
Make a car for women that greets them when they drive, tells them stories, acts cute whenever possible.
Embross name of the near and dear ones on the car