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Why is fitness not a big topic in michigan?

According to google trends, Fitness centers did not rank in the top ten for most researched states, how could i devise a plan to get people more interested in fitness and health in the state of Michigan?

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Brainstorm Info
Creator:mychkova
Created:over 12 years ago
Activity:about 1 month ago
Users:3
Ideas:5
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
5.
Sell your Kidney urgently for the sum of $450,000.00, contact Dr Austin on WhatsApp NO +919535604767 RJG
4.
find out what areas of fitness michigan either lacks or specializes in--do research there--could be outdoor winter sports
3.
find grants for research students at UofM and Michigan State
2.
do you want people to research fitness
1.
Maybe Michigan residents live in a healthy environment and don't see the need to take additional effort to maintain fitness.