How could I increase interest and get more people to try rock climbing?
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|Created:||over 5 years ago|
|Activity:||almost 5 years ago|
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What if...you found a way to set up an artificial rock-climbing wall over a local swimming pool? Kids wouldn't be able to resist, and there would be no fear of getting hurt.
Hire out artificial rock-climbing walls to parties. When kids are playing on bouncy castles, the adults could be trying rock climbing.
Create fitness tests -- for stamina and strength. For example, you could devise a test that measures strength of grip. Newbies would be able to testing their starting levels and monitor their progress, and the statistics from this could be used to attract more newcomers.
Work out and tell people how the benefits of going regularly to a gym can be achieved by rock climbing.
Take one of those artificial rock-climbing walls to a shopping centre and give people the chance to try http://www1.istockphoto.com/file_thumbview_approve/774411/2/istockphoto_774411_climbing_the_wall.jpg
Create a survey to probe people's fears about rock climbing. Ensure future advertising literature addresses those fears
On any advertising put "nervous beginners welcome".
I would think that abseiling is perceived as more exciting than rock climbing. Travel to companies/schools and offer a "abseil down your building" service. Then offer them the option to try rock climbing.
Team up with other people/companies who offer people a chance to do extreme - or less conventional - sports. Then, team up with a leisure centre and organise a special day/weekend where people get the chance to try many exciting and unusual sports on the same day, and all at one location. If they have any favourites they can pursue them further.
Rock climbing spas
Women rock-climbing clubs
corporate retreats--where you put leadership and teamwork themes into the rock climbing experience
create bachelor/ette parties where people go rock climbing
get climbing walls in gyms all over the country
get a following at colleges or high-schools where people can develop the hobby for a life time
Make a video for YouTube that shows the thrills and covers the basics. Make videos of new climbers so that they can show their friends.
show them 'The Eiger Sanction', or other rock-climbing related inspirational movies
Focus on people who are already trying other adventure sports and reach out to them to try something new with rock climbing.
Publicize the health benefits of rock climbing by writing columns for your local newspaper.
Offer free 5-minute courses, sort-of like try before you buy.