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    <title>Can you think of different "angles of attack" for this brainstorm? - BrainReactions.net Online Brainstorming</title>
    <link>http://www.brainreactions.net/brainstorms/1845</link>
    <description>BrainReactions.net Online Brainstorming</description>
    <pubDate>Wed, 23 Jan 2008 20:29:56</pubDate>
    <generator>BrainReactions.net Online Brainstorming</generator>
    <webMaster>webmaster@brainreactions.net</webMaster>
    <ttl>20</ttl>
    <item>
      <title>12. think of your product as an action, an experience and convey the needs you fill</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>22162</guid>
      <pubDate>Wed, 23 Jan 2008 20:29:56</pubDate>
    </item>
    <item>
      <title>11. Pick a different business name every day and ask customers to vote if they liked it or not. This is a slight variation of #1.</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19850</guid>
      <pubDate>Sun, 21 Oct 2007 16:45:49</pubDate>
    </item>
    <item>
      <title>10. Consult an neuroscientist to analyze people's brain reactions to different names.</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19849</guid>
      <pubDate>Sun, 21 Oct 2007 16:37:32</pubDate>
    </item>
    <item>
      <title>9. LookMyCar</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19844</guid>
      <pubDate>Sun, 21 Oct 2007 15:19:56</pubDate>
    </item>
    <item>
      <title>8. how does it feel to use your service? (carefree, wonderment, joyful, ...)</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19837</guid>
      <pubDate>Sun, 21 Oct 2007 15:06:35</pubDate>
    </item>
    <item>
      <title>7. who would be the ultimate user of your service? (apache, astronaut, president, ...)</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19836</guid>
      <pubDate>Sun, 21 Oct 2007 15:05:54</pubDate>
    </item>
    <item>
      <title>6. make a compound name consisting of two components that describe you ideally (duracell, everready, ultralite, thinsulate, ...)</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19835</guid>
      <pubDate>Sun, 21 Oct 2007 15:04:49</pubDate>
    </item>
    <item>
      <title>5. who or what is the ultimate washer?</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19834</guid>
      <pubDate>Sun, 21 Oct 2007 15:02:43</pubDate>
    </item>
    <item>
      <title>4. what adjectives describe the ultimate wash? brilliant, dazzling, ...</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19833</guid>
      <pubDate>Sun, 21 Oct 2007 15:02:10</pubDate>
    </item>
    <item>
      <title>3. what makes this car-wash special? location? opening hours? additional services? price? </title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19799</guid>
      <pubDate>Sun, 21 Oct 2007 06:09:03</pubDate>
    </item>
    <item>
      <title>2. Contact existing owners of carwash businesses and ask them what names they rejected</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19795</guid>
      <pubDate>Sun, 21 Oct 2007 05:24:38</pubDate>
    </item>
    <item>
      <title>1. Don't think of a name yet; ask new customers for suggestions for a name</title>
      <link>http://www.brainreactions.net/brainstorms/1845</link>
      <guid>19794</guid>
      <pubDate>Sun, 21 Oct 2007 05:24:38</pubDate>
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