Innovation Competition: How can you promote / market a new innovative product - BrainReactions.net Online Brainstorming http://www.brainreactions.net/brainstorms/1820 BrainReactions.net Online Brainstorming Sun, 04 Nov 2007 14:37:21 BrainReactions.net Online Brainstorming webmaster@brainreactions.net 20 42. When you meet potential customers, ask them for a few challenges they are facing and use ThinkCube to create ideas. Email them a list. http://www.brainreactions.net/brainstorms/1820 20344 Sun, 04 Nov 2007 14:37:21 41. When you're promoting ThinkCube -- at conferences or presentations etc -- have a team using ThinkCube live so that people can see the ThinkCube in action. Email the potential-customer with a list of ideas created that day. http://www.brainreactions.net/brainstorms/1820 20343 Sun, 04 Nov 2007 14:36:15 40. Set a target -- say, create 500 ideas on BrainReactions -- and publish the best on your site http://www.brainreactions.net/brainstorms/1820 20342 Sun, 04 Nov 2007 14:33:07 39. Find ten volunteers (from here and elsewhere) to contact small, local businesses. Start a project to improve each business using the ThinkCube. Volunteers could collaborate. A survey would need to be created to ask the business owner key questions about problems and challenges they face. http://www.brainreactions.net/brainstorms/1820 20338 Sun, 04 Nov 2007 14:09:28 38. UKJohn and Glitter please contact me at kes@metamemes.com and I will orgainze getting you your ThinkCubes. http://www.brainreactions.net/brainstorms/1820 19855 Sun, 21 Oct 2007 18:03:07 37. The winners are: UKJohn and Glitter with the following ideas: 1.Donate ThinkCube to non-profit organizations to help them develop innovative ideas. – glitter 2.Become a facilitator for live brainstorms on here - or in a chat room or a facility on your own site - and, if possible, use the ThinkCube as a guide to aid you in prompting participants. Have a different challenge each week. Log all the best ideas on your website. – UKJohn Thanks to everyone for participating and all your great ideas. http://www.brainreactions.net/brainstorms/1820 19854 Sun, 21 Oct 2007 18:02:14 36. Here is the link to my Blog Post: http://metamemes.typepad.com/beyond_brainstorming/2007/10/results-of-brai.html http://www.brainreactions.net/brainstorms/1820 19853 Sun, 21 Oct 2007 17:58:52 35. The results are in... I just posted on my blog the short list of the best ideas and the winners: http://www.brainreactions.net/brainstorms/1820 19852 Sun, 21 Oct 2007 17:58:28 34. Please feel to keep posting suggestions, but for the competition of winning a Free ThinkCube this is closed. http://www.brainreactions.net/brainstorms/1820 19851 Sun, 21 Oct 2007 16:47:51 33. OK. So this brainstorm is closed. I tried to get in yesterday but Brainreactions said it was down for maintenance. Thank you so much for all the ideas. I will review all the ideas and I will announce the winner here and on my blog by tomorrow. http://www.brainreactions.net/brainstorms/1820 19824 Sun, 21 Oct 2007 08:14:50 32. Give the product away for free - via wiki. Earn money on the facilitating of the process using the product. http://www.brainreactions.net/brainstorms/1820 19520 Sat, 13 Oct 2007 16:03:43 31. Create a Wikipedia entry http://www.brainreactions.net/brainstorms/1820 19513 Sat, 13 Oct 2007 11:59:53 30. Become a facilitator for live brainstorms on here - or in a chat room or a facility on your own site - and, if possible, use the ThinkCube as a guide to aid you in prompting participants. Have a different challenge each week. Log all the best ideas on your website. http://www.brainreactions.net/brainstorms/1820 19512 Sat, 13 Oct 2007 11:47:15 29. Use ThinkCube to create ideas for bloggers and compile these ideas on a blog post: something like "500 great ideas to improve your blog". Bloggers will link to the article and the article would state that ideas were generated with ThinkCube. You could also do "500 ideas to improve your website" etc. http://www.brainreactions.net/brainstorms/1820 19510 Sat, 13 Oct 2007 07:07:22 28. Approach Dragons' Den participants and introduce them to ThinkCube and help them to use it to promote their idea/business. http://www.brainreactions.net/brainstorms/1820 19509 Sat, 13 Oct 2007 06:59:52 27. As a tv concept: the Apprentice tv show usually favours people and situations that will produce conflict. Why not create a more positive Apprentice type show that uses ThinkCube to approach challenges and thus acts as a tutorial to viewers? "Apprentice with brains instead of conflict". http://www.brainreactions.net/brainstorms/1820 19507 Sat, 13 Oct 2007 06:56:33 26. Create a specific project that will attract lots of media attention. For example: set out to make somebody rich within a year. Set out to create ten patentable inventions. Choose someone completely at random and see how a ThinkCube-using team of creatives can work to completely turn around that person's life by tackling all their problems and aspirations. Maybe you use this as a concept for a reality TV show? http://www.brainreactions.net/brainstorms/1820 19506 Sat, 13 Oct 2007 06:52:02 25. Find businesses that are in trouble and send in a trouble-shooting team to save the businesses. http://www.brainreactions.net/brainstorms/1820 19504 Sat, 13 Oct 2007 06:44:20 24. Target a popular website. Give the site's hosts a free copy of ThinkCube to use to actively seek improvements and new features for the website. Possible targets would be YouTube, the IMDB, news sites etc. http://www.brainreactions.net/brainstorms/1820 19503 Sat, 13 Oct 2007 06:39:49 23. Arrange a live brainstorm on here asking this question http://www.brainreactions.net/brainstorms/1820 19502 Sat, 13 Oct 2007 06:35:43 22. More on idea 21 and 20: the brainstorming clubs could act as troubleshooters for local individuals in the newspaper who have experienced problems. When problems are solved the newspaper could feature the individual again. Maybe the newspaper could have a "good news" section featuring people who have had a problem solved by the brainstorming clubs. http://www.brainreactions.net/brainstorms/1820 19501 Sat, 13 Oct 2007 06:35:04 21. More on idea 20: the ThinkCube could link up with local newspapers and tackle problems that have featured recently in the newspaper. That way any successes will get lots of publicity. http://www.brainreactions.net/brainstorms/1820 19500 Sat, 13 Oct 2007 06:33:04 20. Ask libraries to create brainstorming/creativity clubs where the ThinkCube would feature. http://www.brainreactions.net/brainstorms/1820 19499 Sat, 13 Oct 2007 06:32:12 19. Give Think Cube's to professor's in the business dept. at a major university. Encourage professor's to speak about the product and potentially utilize the product as part of a class project. http://www.brainreactions.net/brainstorms/1820 19495 Sat, 13 Oct 2007 04:27:18 18. Give free Think Cube's to local businesses and gather testimonials. http://www.brainreactions.net/brainstorms/1820 19494 Sat, 13 Oct 2007 04:21:35 17. Host an event where either student run businesses or student groups can participate for free. Each group will have to use the Think Cube to solve a major issue their business/group faces frequently. A cash contribution could then be made to the group that solves their issue most effectively through the use of the Think Cube. http://www.brainreactions.net/brainstorms/1820 19493 Sat, 13 Oct 2007 04:10:20 16. Offer to give a percentage of the proceeds from the sale of ThinkCube to an organization that helps to foster innovation or that encourages young minds to flourish such as the Boys & Girls Club. http://www.brainreactions.net/brainstorms/1820 19487 Fri, 12 Oct 2007 09:47:57 15. Partner with a business supply store or bookstore to offer discounts on notebooks for keeping track of ideas. Have an in-store display where ThinkCube can be purchased along with the notebooks. http://www.brainreactions.net/brainstorms/1820 19486 Fri, 12 Oct 2007 09:45:59 14. Host open sessions at the mall where anyone can come to play http://www.brainreactions.net/brainstorms/1820 19485 Fri, 12 Oct 2007 09:44:01 13. Ask a local government office i.e. the Mayor to use the product to help solve a problem. How did it go? Report it to the media. http://www.brainreactions.net/brainstorms/1820 19484 Fri, 12 Oct 2007 09:42:28 12. Donate ThinkCube to non-profit organizations to help them develop innovative ideas. http://www.brainreactions.net/brainstorms/1820 19483 Fri, 12 Oct 2007 09:41:34 11. Donate ThinkCube to libraries for people to use on site. http://www.brainreactions.net/brainstorms/1820 19482 Fri, 12 Oct 2007 09:40:57 10. Promote it through groups or associations that already exist such as artists, musicians, community continuting education sources, business networking, writer groups. http://www.brainreactions.net/brainstorms/1820 19481 Fri, 12 Oct 2007 09:39:49 9. Generate teams from local universities or businesses to "play" against or with each other. http://www.brainreactions.net/brainstorms/1820 19480 Fri, 12 Oct 2007 09:30:52 8. Host a play session at a place where your target audience hangs out. Get the media on board. http://www.brainreactions.net/brainstorms/1820 19479 Fri, 12 Oct 2007 09:29:28 7. Get someone or a company that is known to be "innovative" to use it http://www.brainreactions.net/brainstorms/1820 19478 Fri, 12 Oct 2007 09:28:33 6. Try selling a few on eBay auctions, especially during gifting seasons like Christmas. http://www.brainreactions.net/brainstorms/1820 19246 Wed, 10 Oct 2007 16:21:39 5. Go to your local Target store manager. Most of them have the authority to try market testing new products by giving them shelf space for a few weeks and seeing how well they sell. If this game gets into Target, it could sell really well. http://www.brainreactions.net/brainstorms/1820 19245 Wed, 10 Oct 2007 16:21:14 4. Post flyers in coffee shops and in and around schools about the game http://www.brainreactions.net/brainstorms/1820 19244 Wed, 10 Oct 2007 16:20:13 3. Put a video of people playing the game and coming up with great ideas on YouTube.com http://www.brainreactions.net/brainstorms/1820 19243 Wed, 10 Oct 2007 16:17:56 2. Note: The winner will be annouced on 10/21/2007 on this forum and my blog - http://metamemes.typepad.com/beyond_brainstorming/ http://www.brainreactions.net/brainstorms/1820 19220 Wed, 10 Oct 2007 06:36:37 1. Sample Idea: Use this online brainstorming forum to run a competition to generate ideas. http://www.brainreactions.net/brainstorms/1820 19219 Wed, 10 Oct 2007 06:35:41