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Promoting/ Marketing ideas for a local thrift store

How would one try to promote a local not-for-profit second hand thrift store that benefits a local charity? What marketing events or tactics could be utilized to increase in-store sales, create awareness for the charity as well as increase donations?

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Brainstorm Info
Creator:gypseaeyes
Created:almost 5 years ago
Activity:8 days ago
Users:18
Ideas:33
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
33.
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32.
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30.
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29.
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28.
Using intresting and fun window displays which will get people looking at the shop will get people in as it makes them feel creative! epos software
27.
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26.
Post bigger items on Craigslist. It creates awareness of the thrift as well as sells things.
25.
I blog for a thrift, posting different categories or theme or sometimes "see what came in today". I ask subscribers to forward it to their buds.
24.
Put a guestbook at the door for names and email addresses.. Create a customer contact list. THrough that email monthly specials.. Create facebook and put some of the info about your charity on there. You can also put pictures of store. Of new arrival items and also post specials. Be consistant with monthly specials.. Our Store runs a special the first full week of every month...
23.
have motivational seminars, plan activities, and gather like minded individuals together - make ur thrift store available as a membership only...
22.
find ways to let the people who are receiving charity volunteer and promote your thrift store
21.
have people make a list of used items they want to buy/sell locally at their preferred price and submit them. sellers have to donate half the price in advance and buyers get half off the price. whenever a deal is made either the buyer or the seller will have to make a mandatory donation decided by the flip of a coin...
20.
have free coffee and potluck for different groups of people
19.
google map it and make a fb event public
18.
have people browse through the shop and make a list of things they want then attach a number according to how much they want the item. the catch is for each number they must also contribute that many dollars or minutes volunteering to babysit, perform, or run errands. a random lottery will determine who gets what...
17.
print discount coupons and give them to nearby store owners who are willing to offer them to their clients and this way promote your business
16.
Public Relations! Ask the local newspaper and/or radio station to do a feature on the beneficial things your thrift store adds to the community.
15.
offer hot coffee (instant), have a Give Away Box at the entrance with a sign: By two items get one free from here! Anything you had for more than average - gets tossed into the Box....Put a couch in the ThriftShop and encourage shoppers to rest their feet....more to follow...
14.
Heres a few.....put a grid over your floor plan (on paper of course), and calculate the earnings (Gross) per square foot. Then subtract your fixed and variable costs. This will give you some idea of what every square foot in your Thrift Shop is costing and rewarding you. Now, look at every square foot and check what it is making you. If it is a loosing number of dollars, seek new ideas to fill those under earning square feet. Many sugesgtions here might stimulate ideas as well.
13.
There are so many options available! Everyone loves a party. Host an inexpensive Open House. Send email or flyer invitations to local businesses, organizations, clubs, etc. Decorate the exterior entrance w/ dozens of multi-colored balloons from the dollar store. Serve cookies & punch. Locate the refreshment table at the rear of the store to generate traffic flow. Give away advertised donated door prizes. Get youth participants to do face painting or simple crafts w/ children while parents shop
12.
Try roping in people(say a tribe) for whom you are fund raising & make some ready to distribute flers / pamphlets. Talk about their experience and challenges & try to get some attention
11.
If you are fund raising for say children or differently-able people, then make them paint something or some easily made origamis or art work. An exhibition cum sale at your shop will give you an opportunity to tell people about your shop & help you fund raise.
10.
Pull in creative people & organize fun events which engages & attracts crowd.. Take short breaks between the events to explain the cause
9.
saw this insightful post today: 50 social media tactics for non-profits. http://www.socialfish.org/2009/12/50-social-media-tactics-for-nonprofits.html
8.
get permission to put flyer into newspaper before newspaper delivery. Get volunteer to help.
7.
link it to festivals like Thanksgiving, Christmas... e.g. do something charitable in festivals.
6.
flyer at local council signboard of events, garage sales
5.
utilise local, govt platform for NGOs. Get endorsement as a trustable NGO
4.
post on local forums.. explain your cause, what you do, ask for help (donation + volunteers) etc..
3.
Use Twitter. Post to #(your country) #(your city) #charity #2ndhand etc..
2.
First look to the exisitng supporters. Email or old school mail a letter/flyer offering a VIP discount along with special VIP invitations and discounts for the supporters to give to their friends/family/contacts.
1.
Fashion show using models dressed in second hand clothes