Open Brainstorms
How do I market my website for time-based search for appointments and events?
I'm building a site that will let users perform time or calendar search: they can do a google-style search for appointments, shows, events, etc by visiting the site. Users would be able to find appointment availability for all kinds of services like mechanics, doctors, dentists, hair salons, etc. They would also be able to find timing/availability for other time based events like movies, shows, etc. How do I market and get the word out about the site?
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Brainstorm Info
| Creator: | pg99 |
|---|---|
| Created: | about 1 year ago |
| Activity: | 9 months ago |
| Users: | 5 |
| Ideas: | 26 |
Top Brainstormers
| Username | Ideas |
|---|---|
| stormer | 16 |
| AirNab | 5 |
| pg99 | 2 |
| bigcityhippie | 2 |
| branderboy | 1 |
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26.
I think you should keep it industry focused, or choose a core group of industries you like to focus on and focus on those key influencers in their industry, related hubs and channels (ex. firms who sell to dentist and doctors could use it to up-sell, mail order could work positioning your product as a lead generator and management solution and targeting trade shows in their industry.
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25.
Sell the listings as you would an ad in the yellow pages.
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24.
Offer it (by that, I mean license or sell) to airlines to include it in their gold member package- will alert the travelers to delays and cancellations, locations of car rental places, gas stations and enteratinment...
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23.
Offer it to television networks to work with their tv guides and programming.
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22.
Offer it to churches to notify their attendees about upcoming events and services.
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21.
Offer it to local news companies for their website. People will be able to get news alerts based on key words they are interested in (sports, politics, classifieds...) then the TV station can mention your software's name as they offer it to their audience.
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20.
Add voice recognition, so your hand-held device can just beep and then tell you outloud about the movie starting in 10 minutes, or the bus coming in an hour.
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19.
Have it interact with your hand held devices to alert you when things are coming up.
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18.
Have it featured at high profile events such as the Olympics (How to know who is skating or skiing or whatever-get alerts about when these things are happening.)
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17.
License it to the Better Business Bureau of towns and cities so they can feature their local events on their websites.
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16.
Sell your listing to franchises and they can enter coupons into your listing (Borders, McDonalds, etc.)
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15.
Team up with a company that creates GPS software and incorporate it into their maps program. It can alert you as you drive through towns depending on pre-entered things you are interested in. (ie. where the local gas station, shopping mall, movie theatre, Subway or Pizza Hut is....)
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14.
Offer it to schools for updates to students and parents. It could have a weather alert feature for school closings.
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13.
Sell it to corporations as a bonus incentive for their employees
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12.
Find events that are going on and offer a subscription as a raffle.
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11.
Join or form a distribution group that can sell your product as a subscription. (like they do with magazines, but for on-line subscriptions)
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10.
create a new widget to add to the google toolbar or sell it to Mac as part of it's dashboard.
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9.
go old school. leae biz/info cards everywhere!
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8.
city-data.com
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7.
Local newspapers that recently partnered with Yahoo (e.g. AJC/Cox Newspapers is one of them)
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6.
Advertise on local city guides online (e.g. CitySearch, AOL CityGuides, etc)
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5.
Paid search (SEM)
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4.
Viral marketing, guerilla programs (e.g. local "street teams")
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3.
Praveen, I think this concept needs to be widgetized. Let's discuss sometime over bball. -Colin
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2.
Post on forums (like this!)
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1.
Post on craigslist