Open Brainstorms
What type of marketing plan can attract men to frequent day spas and salons?
Many of today's men are as interested in personal appearance as women. However, men are frequently intimidated about walking through the doors of a day spa or salon for fear of appearing effeminate, even though many of these facilities cater to both sexes.
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Brainstorm Info
| Creator: | plato |
|---|---|
| Created: | over 2 years ago |
| Activity: | over 2 years ago |
| Users: | 5 |
| Ideas: | 12 |
Top Brainstormers
| Username | Ideas |
|---|---|
| julia | 6 |
| danchik | 2 |
| UKJohn | 2 |
| oregonlaurie | 1 |
| anandvc | 1 |
9.
Drop the name "spa" and "salon" and use/create a completely different name. Maybe something like "Fitness consultant" etc.
5.
in chicago they have upscale barber shops that give a shave and facial massage. It is only for men, and probably why it is frequented often
3.
do some market research on what men are looking for in a spa and make one especially for them
2.
Each potential member is given a mentor. As an introduction, the mentor meets them at home and talks about services or maybe gives samples.








