Open Brainstorms
How traditional media comps leverage their content creation against Internet?
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Brainstorm Info
| Creator: | dhavalgupta |
|---|---|
| Created: | about 1 year ago |
| Activity: | about 1 year ago |
| Users: | 2 |
| Ideas: | 7 |
Top Brainstormers
| Username | Ideas |
|---|---|
| dhavalgupta | 6 |
| anandvc | 1 |
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7.
Converge content across publications in a one-stop-shop.
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6.
Create new ways to make money online with their traditional media content. For example, look at GameTap launched by Turner Broadcasting.
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5.
Allow selling snippets of content. Eg) Buy a particular article, instead of having to sign in n buy an entire magazine/video series.
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4.
Invest more in technologies where content can be made available as and when demanded. People can thereby get access without having to invest in monthly subcriptions.
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3.
Become one of them to ensure that their cusomter base remains intact, even if they will lose out on revenues
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2.
Continue creating professional content and sell it for a premium to distinguish themselves from offerings on YouTube
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1.
Converge their content with online offerings and find balance to gain 'best of both worlds'